Get a clue (train) about Social Media Marketing
THE BIG NEW BUZZ IS FIGURING OUT how to turn Twitter into cash. Everyone’s got a book, or a seminar, or a podcast, or a website about how to use Facebook, Twitter, MySpace, YouTube, blogs, and anything else that has the faintest whiff of social media about it to create marketing gold. Most of these so-called experts are completely missing the point. Social media is not about your business. It’s not about your product, and it sure as heck isn’t about your marketing, Madison Avenue or otherwise. It’s about your people.